Like ants, humans are easily led – Telegraph

http://community.brighton.ac.uk/jd29/weblog/21863.html

Full story at: http://jondron.net/cofind/frshowresource.php?tid=5325&resid=1358

Reporting findings from Utrecht that not only do people tend to follow the leader (nothing new here), but they will even repeat sub-optimal paths when informed of alternative routes. It seems that mob stupidity sticks! This has some interesting potential implications for allowing the crowd to teach itself using social navigation: even if the path is palpably wrong it may get reinforced.
Created:Sun, 17 Feb 2008 20:05:23 GMT

I am a professional learner, employed as a Full Professor at Athabasca University, where I research lots of things broadly in the area of learning and technology and teach mainly in the School of Computing & Information Systems, of which I am the Chair.
I am married, with two grown-up children, and live in beautiful Vancouver.

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