Very interesting confirmation of what we already know about the use of social networking sites. Highlights include:
"Women and the 14-24 year old demographic are more likely to use Myspace and Facebook than other demographics"
"Men and the 25-34 year old demographic are more likely to use LinkedIn and Flickr than other demographics"
It is notable that the ones men like typically involve less direct communication and that, by the time we get to men of my age, almost no social networking happens at all.
In society at large my demographic is probably the one with the most power and money (not me of course). I wonder if we are beginning to see a surge in collective/network power that will grapple that from us? Not soon enough I reckon. However, I guess that I should not get too enthused by this: the graph stops at 9% of the overall population. And 90% of those studied were from the US, which is hardly representative.
Created:Fri, 20 Jun 2008 17:56:05 GMT