What Maslow’s Hierarchy Won’t Tell You About Motivation

A simple, clear description of self-determination theory, with a few examples of how it might be applied. The example given is nothing like as good as the description – it is concerned with making people bend to your will through motivational trickery – but the description of SDT is good, as is the brief, dismissive debunking of Maslow’s hierarchy of needs (an armchair theory with little or no foundation in reality).

Address of the bookmark: https://hbr.org/2014/11/what-maslows-hierarchy-wont-tell-you-about-motivation

I am a professional learner, employed as a Full Professor and Associate Dean, Learning & Assessment, at Athabasca University, where I research lots of things broadly in the area of learning and technology, and I teach mainly in the School of Computing & Information Systems. I am a proud Canadian, though I was born in the UK. I am married, with two grown-up children, and three growing-up grandchildren. We all live in beautiful Vancouver.

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