By Walden and Browne
This work presents a theory of information cascades, based on the work of Bikhchandi, Hirschleifer, and Welch
(1992), to explain fad-like behavior in the adoption of new technology. An information cascade occurs when
an individual ignores his or her own private signal about the value of a technology and relies, instead, upon
the observed actions of others. This can lead to serious problems if the observed actions in question are based
on still other observed actions rather than private signals. The present research provides an operational model
to assess information cascade theory and empirically tests the model in the context of the adoption of electronic
commerce technologies. The results suggest that information cascades play a large role in the adoption of such
Created:Sun, 24 Oct 2004 11:35:04 GMT

Posted: October 24, 2004, 5:35 am

I am a professional learner, employed as a Full Professor and Associate Dean, Learning & Assessment, at Athabasca University, where I research lots of things broadly in the area of learning and technology, and I teach mainly in the School of Computing & Information Systems. I am a proud Canadian, though I was born in the UK. I am married, with two grown-up children, and three growing-up grandchildren. We all live in beautiful Vancouver.

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