The first question that emerges for a free, encrypted, ad-free, unsurveilled, intentionally private, celebrating anonymity, social networking site and mobile app like this is ‘How does it make enough money to support itself’? The answer appears to be a freemium model – you pay to use the API more than a basic amount, for storage, and a premium service. I am a little concerned that the terms and conditions seem to give the site owners free access and perpetual rights to use any public content. I don’t see why a creative commons licence could not have been applied, especially given the claimed open nature of the thing. None the less, this is a good step in the right direction, though I have to wonder whether it is really sustainable. A lot depends on its open source software: if content and identity can be distributed further and not limited to this one site, this could be a really interesting alternative to other systems based on a similar business model like WordPress and Known.
The software on which it runs is allegedly open source and available via https://www.minds.org/#/ – unfortunately, though, almost all of it, apart from a mobile client, is disappointingly listed as ‘coming soon’. Definitely one to watch, assuming the server software is to be open-sourced. It will be interesting to compare it with Elgg – the site itself seems slicker than most Elgg installations but .